NOV 2016. JAPAN MEDIA VISIT

Yesterday we were visited by a media team from NHK, Japan's only public broadcaster, which is currently filming a programme about the Baltic states.

JURATE weaving manufactory was chosen to represent Lithuania’s national identity, culture and artisan traditions.  Mr Okoshi Kensuke, a famous TV presenter and NHK’s newscaster, was interested in the linen role in our ethno culture, the resurgence of traditional crafts, as well as the vision and future of JURATE manufactory. This was a great opportunity for us to tell our story, why we chose this activity, and why this is such an important way for us to channel our love for the country.

It is worth noting that in Europe, a continent with long standing craftsmanship traditions, the traditional crafts do require support and recognition at the government level, and positively, this is well acknowledged by the Vilnius municipality, which supports such activities.

Mr. Okoshi Kensuke was grateful to learn more about our manufactory and noted that we can be proud of being great city and state ambassadors. And we are! #proudtobelithuanian!

JURATE 3956 JURATE 3960 JURATE 3965 JURATE 3977 JURATE 5803

1 Comment

  1. Hello,

    I am Chikako Aoki, living in Japan,and knew your brand on NHK TV broadcasting.
    As you say in the blog, the story about your country and line craft was introduced in detail.
    I like linen products very much, especially bath items like towels. The bath towels I use everyday are made in Lithuania. I knew Lithuanian linen is very famous, but didn’t know that linen craft has special meaning for Lithuanian people. So I was impressed to see your interview.
    Someday I would visit Lithuania, and other Baltic countries.

    Best regards,
    Chikako

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